

5, 12.30pm Majestic Hotel MIPCOM 4k Ultra HD Keynote oct. 5, 9.30am Auditorium A Women in Global Entertainment Power Launch oct. 5, 9am Esterel, Palais 5 Turkey: market overview (Eurodata) oct. 405 C1048 AA K Buenos Aires, Argentina Phone: (+54-11) Fax: (+54-11) In the U.S.: SW 133 Court - Suite #1432 Miami, Florida USA Phone: (305) Website: Editor: Nicolás Smirnoff Editorial Director: Alejo Smirnoff International Business Director: Fabricio Ferrara International Business Manager: Rodrigo Cantisano MIPCOM 2015 AGENDA Event Day & Time Place View from Over-The-Top (PwC) oct. Published by Editorial Prensario SRL Lavalle 1569, Of. See you at The Palais and in our Mipcom online daily reports. Prensario started in Latin America, but the last 15 years turned to a strong worldwide publication, with capillary feedback from buyers of all regions. The latter follows our Country of honor editions of the last two years, but it is the first time of a no Latin country we are really proud of this development, it is a new step ahead in our worldwide expansion.

Please look for them separately in Cannes. We provide three editions for the show: our Mipcom edition, a special Kids-Teens issue and Turkey Country of Honor Special edition. About Prensario, this is not another Mipcom issue. We dedicate our main report to tell what is coming, based in our experience on enterprise information technology business: Cloud, Bring your own device, Internet of Things, Social networks the report is very interesting to read. The relationship between content and technology is just starting. It is important to be informed, first of all.

There are new production hubs appearing, different Governments are launching production support plans. Also, there are new genre twists in entertainment formats, digital platforms are scheduling new business models to vary Netflix S-VOD one. So, there is a big opportunity for independents and fiction companies from the world, to fill the blank. The former is producing more cable-alike programs, the latter wants traditional free TV series. For instance, at MIPTV a programming gap was stressed between U.S. But it will provide very important indicators about how the market evolves to a better future for many people in the industry. Can Mipcom tell us which face is wider? Of course not, contradictions are a strong icon of current times. But on the other hand, many people say that content market is in a new Golden Era, due to the irruption of digital platforms. 3 //// Commentary BY NICOLÁS SMIRNOFF Mipcom, content business changes on real time Content business continues at Mipcom (its main event of the year) with its two faces: on one hand, advertisement pies keep flat and most of the markets in the world have more problems (production costs up, etc.) than good news.
